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Classy Travel Guides

Luxury | Travel | Style

Website Content

Words. They make a difference. They have the power to attract visitors to your website and convert them into paying customers. But great website content is about more than just SEO. It helps tell your brand story, injecting personality with a voice your customers can trust. And trust soon turns into loyalty.

I can help create concise and compelling content for your website. This includes bespoke copy for standard pages such as home, about, and contact, as well as content for product or property descriptions, and pages that are unique to your business. All content is enriched with high-volume keywords to ensure the highest ROI. Below, you’ll find a few examples of my previous work. Feel free to get in touch if you’d like to see more samples!

Cala Vella Dream Mallorca

The brief was to create immersive wesbite copy for a new high-end luxury villa in Mallorca. The client was looking for copy that would transport their target audience to the sanctuary of the private villa and tell the story of this incredible accommodation, with a view to increasing sales. I created the copy for four pages (Home, The Villa, Location, and Services). Click on the image to visit the website and read more.

Architectural projections

This esteemed architectural firm had a website template in place, but needed creative and engaging copy that mirrored the brand’s innovative reputation. The client also wanted to focus on the connection between space and feeling, as well as the brand’s sustainability initiatives. Click the link to visit the website in full.

Plastno

This client came to me having recently launched their innovative new product: compostable trash bags. Having spend thousands on a new website, they still weren’t getting the traffic they wanted. Using specialist tools and in-depth SEO research, I came up with a list of powerful new keywords, and re-wrote the website content to fit the current design. Within a week, the client reported a dramatic increase in web traffic and was equally pleased with the new style and tone of the copy. Click the link to visit the website in full.

EOS FOOTWEAR

For this project, I was asked to come up with a large number of product descriptions for the brand’s SS22 range, as well as some general content for the collection page. The client requested luxurious, alluring copy that highlights the brand’s core USPs: quality, comfort, and craftsmanship. Click on the image to view more.

Like what you see?

If you are interested in working with me and would like to discuss your project in detail, please get in touch! I’d love to hear more about your business and provide further samples if required.

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My easy-peasy clementine-squeezy, saveable guide t My easy-peasy clementine-squeezy, saveable guide to visiting London this Christmas ā¤ļøšŸŽ„

Perfect for spending a laidback couple of days in the capital in the run-up to Christmas, with tips on how to beat the crowds and dreamy activities that aren’t silly expensive šŸ™Œ

Comment ā€˜Christmas in London’ for the full guide straight to your inbox 🫶

It includes:

ā˜•ļø All the best secret places to get a hot chocolate 
🧊restaurants where you can dine in a rooftop igloo 
✨ Links to book activities like ice skating or the Christmas lights bus tour 

Anyone else feeling xtra Christmassy this year? šŸ‘€šŸŽ„šŸ§‘ā€šŸŽ„

#ChristmasinLondon #christmaslightstour #londonchristmasitinerary
Time to ✨romanticise✨the little things. Because wh Time to ✨romanticise✨the little things. Because what else is there to do in this weather? Autumn girlies, I have questions. 

And if you have any other go-to teeny tiny pick-me-ups, please send them over. Because there’s only so much walking and eating it can do šŸ˜‚ 

#seasonaldepression #romanticisingautumn #romanticisinglife
Girl math is spending Ā£800 on flights to get luxur Girl math is spending Ā£800 on flights to get luxury hotels for Travel lodge prices… ✨

Thailand is the Girl Mather’s dream… you’ve saved ££££ on hotels, food and drinks, so you can afford to spend a little extra getting there šŸ’ā€ā™€ļø 

This episode covers every travel cheat code to paradise, including: 

✨ My fave White Lotus inspired hotels that look WAY more expensive than they are
šŸļø How to get that private pool villa experience without the price tag
šŸøThe best and most aesthetic spots in Bangkok 
⛵ How to plan the perfect luxe-for-less Thailand itinerary 
šŸ’° Where to save and where to splurge for the ultimate bucket-list trip

Because having expensive taste doesn’t mean you need an expensive holiday budget. That’s Girl Math, baby. šŸ’…

Send this to the one who always says you can’t afford another holiday 🫶 and tell me in the comments where you wanna go next! 

#girlmathholidayedit #luxuryforless
It’s not that easy to admit that you’ve failed, an It’s not that easy to admit that you’ve failed, and even harder to admit it to yourself, especially when you’ve poured so much time and effort into something. The Time Sunk fallacy is realllll šŸ˜…

But failure doesn’t always have to be final. 

I might not be exactly where I was hoping to be yet but I’m still doing something that the me from 7 years ago could have never imagined was possible. So that’s got to mean something! 

And while my social media is all sunshine, rainbows and holidays, I’ve been having one of the most demanding years of my personal life to date, dealing with things I never imagined in a million years I’d be dealing with. 

But one thing this crazy year has taught me is that you can’t take life for granted, and while I love to travel, simply living for the next holiday is no real way to spend a life. 

So while I won’t be giving up Classy Travel Guides any time soon, my goal is to start sharing more of the in-betweeny bits - not only the struggles and the behind-the-scenes of being a travel creator, but also the little ways I’m trying to romanticise real life again. 

And if that sounds like something you’d like to do too then feel free to tag along for the ride 🫶
If there’s anywhere you need your trusty girl math If there’s anywhere you need your trusty girl math edit… it’s the South of France. Because that Ā£1000 trip will be the best Ā£5000 you ever spent (if you’re not careful!) šŸ’øšŸ’ø

This episode breaks down: 

✨The cheapest (and chic-est) way to get around
ā›±ļø How to budget for the beach clubs 
šŸ›ļø Accomodations options that are classy yet affordable
šŸ¹Where to actually splash out on a nice meal or cocktail 
šŸ›„ļø How to see St Tropez without re-mortgaging

And moreeee so make sure you save this for next summer or send it to your travel besties šŸ’–

And stay tuned for episode four… bc idk about you but I could do with some winter sun already, and it’s only October šŸ˜… 

#girlmath #holidayedit #frenchriviera #luxurytravel
Annnnnd not to brag or anything but I found the pe Annnnnd not to brag or anything but I found the perfect Airbnb to do it in šŸ„°šŸ›ā˜•ļø

This place could honestly turn the most diehard summer lover (AKA, me) into a pumpkin spice girl šŸ‚ 

It was the dreamiest little 2-bed cabin, on the southern outskirts of the Cotswolds near Bath, perched over the River Avon šŸ

Comment Cabin and I’ll send you the link (not an ad or affiliate, I’m just obsessed) šŸ˜ 

I’ll also post our cosy Bath weekend itinerary v soon. But for now, send this to someone who you’re ready to romanticise autumn with 🫶 

#romanticisinglifeāœØļø #autumninengland #bathengland
Where is a trust fund when you need one🄲 Anyway, Where is a trust fund when you need one🄲

Anyway, back to work so I can continue funding my emotional support holidays āœˆļø

#travelhumour #holidaymode #travelreels #luxurytravel #relatabletravel
Like most European locals they are super friendly, Like most European locals they are super friendly, love a good catch of the day, and the afternoon nap is protected at all costs 🫶 

#montenegro #kotor #bayofkotor #catsofkotor

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